“Recession-proof” is the new black -- and like "the new black" itelf, it's a snowclone that every lazy journalist can latch onto for a timely hook. It's also the adjective with which every brand, company, industry and product hopes to associate themselves in these troubled times. I did a Google news search for the phrase in the last month to see just what specific concepts and things the pundits are aligning with the holy grail of being economically immune. And they are:
• Humor
• Death
• Liquor
• Gambling
• Sex
• James Bond
• The Olympics
• The Mall of America
• Organized crime
• Video games
• Denim
• Mac and cheese
• Celebrity gossip
• Medical sector stocks
• Fishing stocks
• The waste sector
• Waco, TX
• Filipino teachers
• Comic books
• Political campaigns
• The military
• The Dave Matthews Band
Of course, for every age-old vice, stalwart classic, niche profession or crappy band deemed impervious to the economic crisis, there's an ominous warning that "no one," "nothing," "no sport," "no industry," "no sector," and "I don't think anything, really" is recession-proof. So take your mac and cheese with a grain of salt.
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